Instagram Reels CPV calculator

Reels video metrics run through Meta's definitions: ThruPlay bills at 15 seconds or completion Meta Business Help Center, ThruPlay, 2026.

Ad spend$

Views deliveredviews

Reels views follow Meta's video metrics, not TikTok's Meta Business Help Center, ThruPlay, 2026

Your cost per view

$0.015

$0.000$0.078

YouTube in-stream band (indicative here) $0.018-$0.058 your playhead

VerdictYour $0.015 CPV sits below the YouTube in-stream average $0.024 Store Growers, Google Ads Benchmarks, Q1 2026 No sourced band exists for Meta (ThruPlay)'s own view definition, so this compares against the YouTube in-stream band. Indicative only: the view definitions differ.

By Oliver Wakefield-Smith, Digital SignetLast verified July 31, 2026Benchmark Ledger

Reels vs feed video vs Stories

One campaign can serve all three, and each clears at its own auction price. If your cost per ThruPlay moved this week, check the placement mix before blaming creative.

Reels vs TikTok vs Shorts

The three short-form feeds count views differently: Meta's ThruPlay standard Meta Business Help Center, ThruPlay, 2026, TikTok's 2s/6s focused views TikTok Ads Manager, Video Views help, 2026, and Shorts' feed counting. Only Shorts has a sourced dollar band ($0.005 to $0.015 Veefly, YouTube Advertising Cost, 2026), so cross-feed CPV comparisons are definitional first, financial second: Shorts vs TikTok works the caveats.