TikTok CPV calculator
Spend / views, against the view definition you are actually buying. TikTok counts 2-second and 6-second focused views TikTok Ads Manager, Video Views help, 2026, which makes raw TikTok CPV incomparable to YouTube's 30-second CPV.
The 2-second problem
TikTok's Video View objective optimizes and reports on 2-second and 6-second focused-view events TikTok Ads Manager, Video Views help, 2026. YouTube bills at 30 seconds or interaction Google Ads Help, video ad views, 2026. Divide the same spend by 2-second views and you will always look brilliant. Decide which definition goes in the deck, then hold it constant. Full table: what counts as a view.
What a normal TikTok CPV is
No TikTok CPV band survives our sourcing rule: published figures rarely state which view definition they measured, which makes them unusable. TikTok itself publishes minimums, not rates: $50/day per campaign, $20/day per ad group TikTok Ads Manager, Budget help article, 2026. The auction sets your actual price. Run one flight, back the CPV out here, and benchmark yourself flight over flight; the verdict above compares against the YouTube band as an explicitly indicative cross-check.
Objective mapping
CPV buying maps to the Video Views objective. Reach buys impressions; a view metric on a Reach campaign is a by-product, not the thing you optimized. Judge each objective in its own currency.
Next: TikTok benchmark notes, the app-install worked example, or YouTube vs TikTok on one budget.