YouTube Shorts CPV calculator
Shorts views price in a $0.005 to $0.015 band Veefly, YouTube Advertising Cost, 2026, a step below the $0.024 in-stream average Store Growers, Google Ads Benchmarks, Q1 2026.
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views
Shorts are feed-native; view counting differs from the in-stream 30s rule Google Ads Help, video ad views, 2026
Your cost per view
$0.010
$0.000$0.030
YouTube Shorts band $0.0050-$0.015 your playhead
VerdictYour $0.010 CPV sits at the YouTube Shorts band midpoint Veefly, YouTube Advertising Cost, 2026 and inside the $0.0050 to $0.015 band.
Why Shorts CPVs run so low
- Feed inventory is abundant and advertiser demand still lags in-stream, so auctions clear cheaper Veefly, YouTube Advertising Cost, 2026.
- The counted view is lighter. A feed-native short-form view is not the in-stream 30-second commitment Google Ads Help, video ad views, 2026.
- Skip behavior differs: swiping past is frictionless, so the views you do win skew cheap but shallow.
The caveat before you move budget
A cheap started view is not a cheap completed view. Run your Shorts numbers through the CPCV calculator at a realistic completion rate before declaring victory in the weekly review. If completion is a third of in-stream, a 3x CPV advantage evaporates.
Deciding a split? The worked split test shows the blended-CPV mix-shift trap. Comparing against TikTok: Shorts vs TikTok. Full band context: Shorts benchmarks.