Facebook video ad cost per view (ThruPlay)

Ads Manager shows you cost per ThruPlay, so that is the unit this page speaks. A ThruPlay bills at 15 seconds, or completion for shorter videos Meta Business Help Center, ThruPlay, 2026.

Ad spend$

Views deliveredviews

Enter ThruPlays here, not 3-second views Meta Business Help Center, ThruPlay, 2026

Your cost per view

$0.020

$0.000$0.078

YouTube in-stream band (indicative here) $0.018-$0.058 your playhead

VerdictYour $0.020 CPV sits below the YouTube in-stream average $0.024 Store Growers, Google Ads Benchmarks, Q1 2026 No sourced band exists for Meta (ThruPlay)'s own view definition, so this compares against the YouTube in-stream band. Indicative only: the view definitions differ.

By Oliver Wakefield-Smith, Digital SignetLast verified July 31, 2026Benchmark Ledger

ThruPlay vs 3-second views

Meta reports both. The 3-second view flatters everyone; ThruPlay (15s or completion) is the honest unit and the one you can bill on Meta Business Help Center, ThruPlay, 2026. Optimize and report the same unit or your quarter-over-quarter story falls apart.

What a normal cost per ThruPlay is

Meta publishes no rates; the pricing page describes the auction and suggests starting from $5 a day Meta, Ads pricing page, 2026. No third-party ThruPlay band passes our sourcing rule, so this page refuses to invent one. The verdict above uses the YouTube in-stream band as an explicitly indicative cross-check; your own flight-over-flight trend is the benchmark that counts.

Placement mix moves the number

Feed, Stories, and Reels clear at different prices inside one campaign. Advantage+ placement shifts the mix, and your blended cost per ThruPlay moves with it. Same mix-shift trap as the Shorts split test.