Average CPV by platform
Bands verified July 2026; re-verified quarterly.
Every band below has a source and a vintage or it does not appear. Rows without a sourced band say so; that honesty is the product.
How comparable are these numbers?
Less than they look. Each platform counts a view differently: 30 seconds on YouTube Google Ads Help, video ad views, 2026, 2 or 6 seconds on TikTok TikTok Ads Manager, Video Views help, 2026, 15 seconds or completion for Meta's ThruPlay Meta Business Help Center, ThruPlay, 2026. Cross-platform CPV comparison without a definition column is fiction: the definition table.
Cheapest and most expensive per view
Cheapest sourced views: Shorts at $0.005 to $0.015 Veefly, YouTube Advertising Cost, 2026. Most expensive sourced point: legal verticals at $0.058 Store Growers, Google Ads Benchmarks, Q1 2026, with CTV at $0.038 Veefly, YouTube Advertising Cost, 2026 buying the heaviest unit, a mostly non-skippable TV-screen view.
Paste rows for the review deck
YouTube skippable in-stream avg CPV $0.024 (Store Growers, Q1 2026, storegrowers.com/google-ads-benchmarks)YouTube industry CPV spread $0.018 CPG to $0.058 legal (Store Growers, Q1 2026)YouTube Shorts CPV band $0.005-$0.015; CTV avg $0.038 (Veefly, 2026, veefly.com/blog/youtube-advertising-cost)Every row's full provenance lives in the Benchmark Ledger. Test your own number against a band: the CPV solver.