cpvcalculator

Video ad budget calculator

Drag the budget; the filmstrip recomputes views per platform at the sourced bands. Rows without a sourced band say so instead of inventing one.

$
Platform / band
CPV band
Views your budget buys
YouTube in-stream, blended avg Store Growers, Google Ads Benchmarks, Q1 2026
$0.024
41,667
$0.018-$0.058
17,241-55,556
$0.0050-$0.015
66,667-200,000
$0.022
45,455
auction, no sourced band
min $50/day campaign
Meta / LinkedIn / Snap / X Meta, Ads pricing page, 2026
auction, no sourced band
no published rates
Verdict$1,000 buys 41,667 YouTube in-stream views at the blended average, or 66,667 to 200,000 Shorts views at the Shorts band. Auction platforms without a sourced band get no invented row; run the flight and back the number out.
By Oliver Wakefield-Smith, Digital SignetLast verified July 31, 2026Benchmark Ledger

Reading the table

Working backwards from a view target instead: the target CPV solver. Choosing between two platforms on one budget: YouTube vs TikTok. Worked end-to-end: the $10k DTC launch.