Worked CPV examples
Six flights worked end to end. Every figure is either a ledger band or labeled as an assumption; the arithmetic matches the solvers exactly.
DTC YouTube launch
$10,000 / 384,000 views = $0.026 per view. On-band or not?
TikTok app-install flight
$3,000 / 1,500,000 6s views = $0.002. Then the install math.
B2B LinkedIn flight
$5,000 / 45,000 views = $0.111. Defensible, worked.
First CTV test
$500 at the $0.038 figure = 13,158 views. What that proves.
Shorts + in-stream split
$6,000 split evenly = 425,000 views blended at $0.014. Trap inside.
Legal vertical
$20,000 / $0.058 = 344,828 views. When that is a bargain.
Pick the one that matches your situation, or bring your own numbers to the solver and let the verdict do the reading.