cpvcalculator

CPCV calculator

Cost per completed view = spend / (views x completion rate). The metric that keeps cheap started views honest.

$
views
%
Share of counted views that play to the end (video played to 100%).
Cost per view
$0.025
Cost per completed view
$0.083
12,000 completed views
VerdictYour $0.025 CPV becomes $0.083 per completed view at 30% completion. CTV trades on CPCV, not CPV AdExchanger, CTV Roundup coverage, 2025-2026 so quote the right currency for the channel.
By Oliver Wakefield-Smith, Digital SignetLast verified July 31, 2026Benchmark Ledger

CPCV vs CPV: where each misleads

CPV rewards shallow attention: a 2-second TikTok event TikTok Ads Manager, Video Views help, 2026 and a 30-second YouTube view Google Ads Help, video ad views, 2026both read as "a view." CPCV normalizes to the finished ad. The trap runs the other way too: on short creatives, completion is cheap and CPCV flatters. Worked table: CPV vs CPCV.

Worked check

$1,000, 40,000 views, 30% completion: CPV = $1,000 / 40,000 = $0.025. Completed views = 12,000. CPCV = $1,000 / 12,000 = $0.083. Same flight, three-point-three times the per-unit price. The default state of the calculator above renders exactly this case.

Why CTV quotes CPCV and YouTube quotes CPV

CTV ads are mostly non-skippable, so completion is structural and CPCV is the trading currency AdExchanger, CTV Roundup coverage, 2025-2026. YouTube's skippable format makes the 30-second view the natural unit Google Ads Help, video ad views, 2026. Compare channels in one currency before declaring a winner: the CTV solver converts CPM buys, and view rate ties impressions to views.