CPV by industry
The spread is 3.2x from cheapest to priciest sourced point. Judging yourself against the blended average when you are in a premium vertical is self-harm.
These three points are the ones our source publishes with a vintage; Store Growers carries the full vertical table Store Growers, Google Ads Benchmarks, Q1 2026. We print the endpoints and the blend rather than reproducing figures we have not verified. The homepage solver's industry dropdown reads these same three ledger rows, so the widget and this page cannot disagree.
Why legal and B2B pay 2-3x
Because a viewer is worth more. A legal case or a six-figure B2B deal supports a bid the CPG buyer cannot rationally match, and the auction simply records that fact. $0.058 for a targeted legal viewer is not expensive; it is priced. The legal-vertical scenario does the case arithmetic, and the LinkedIn case makes the same argument for B2B.
Which band should your vertical use?
- Commodity consumer goods: the $0.018 end.
- General retail, DTC, apps: the $0.024 blend.
- Legal, finance, B2B: the $0.058 end, and read what a good CPV is before the review.
Test your number: the solver with the industry dropdown set to your end of the spread. LinkedIn-specific premium: the LinkedIn solver.