cpvcalculator

CTV CPV calculator

TV-screen views carry a premium: $0.038 per view against the 2026 figure Veefly, YouTube Advertising Cost, 2026, versus $0.024 for skippable in-stream Store Growers, Google Ads Benchmarks, Q1 2026.

$
views
CTV ads are mostly non-skippable and bought on CPM; this backs out the per-view cost AdExchanger, CTV Roundup coverage, 2025-2026
Your cost per view
$0.038
$0.000$0.051
Connected TV band $0.038 your playhead
VerdictYour $0.038 CPV sits below the Connected TV average $0.038 Veefly, YouTube Advertising Cost, 2026 and below the $0.038 to $0.038 band. Cheap views: check what the view definition is buying you.
By Oliver Wakefield-Smith, Digital SignetLast verified July 31, 2026Benchmark Ledger

CTV is CPM-native. Convert before you compare

Most CTV inventory sells per thousand impressions, and the trade quotes CPCV as the working currency AdExchanger, CTV Roundup coverage, 2025-2026. To judge a CTV quote against an online-video CPV, convert the CPM into an effective per-view cost:

$/1000 imp
%
Views divided by impressions. Pull yours from a past flight; do not guess high.
$/view
Default is the YouTube skippable in-stream average Store Growers, Google Ads Benchmarks, Q1 2026
Effective CPV of the CPM buy
$0.033
CPM / (1,000 x view rate)
Breakeven CPM
$7.20
CPV x 1,000 x view rate
VerdictAt a 30% view rate, a $10.00 CPM works out to $0.033 per view. The CPM buy beats a $0.024 CPV buy only when the CPM clears below $7.20. This one does not.

Why the premium

Living-room screens, mostly non-skippable, high completion. On CTV the started view and the completed view converge, which is exactly why CTV trades on CPCV: run CPV vs CPCV to see how completion collapses the gap. Trade coverage has CTV pricing firming while open-web video CPMs deflate AdExchanger, CTV Roundup coverage, 2025-2026; the band moves enough that the vintage on every figure matters. Context: CTV benchmarks and band history.

Year-over-year motion

We publish direction only when a source carries it: AdExchanger's CTV coverage documents firming CTV prices into 2026 AdExchanger, CTV Roundup coverage, 2025-2026. We do not quote a YoY percentage without a ledger row behind it.

First buy? The $500 first CTV test, worked. Deciding against in-stream: CTV vs skippable in-stream.