What is a good CPV?
One inside the sourced band for your platform and your vertical. Not a single magic number, and the decision path ends at a calculator, not a quote.
The decision path
- Platform band first. YouTube in-stream: $0.018 to $0.058 with a $0.024 blend Store Growers, Google Ads Benchmarks, Q1 2026 Store Growers, Google Ads Benchmarks, Q1 2026. Shorts: $0.005 to $0.015 Veefly, YouTube Advertising Cost, 2026. CTV: $0.038 Veefly, YouTube Advertising Cost, 2026. TikTok, Meta, LinkedIn, Snapchat, X: no sourced band exists; your account history is the band (why).
- Vertical adjustment. CPG judges against the $0.018 end, legal and B2B against $0.058 Store Growers, Google Ads Benchmarks, Q1 2026. Details: by industry.
- Device and geo. TV screens price up ($0.038 Veefly, YouTube Advertising Cost, 2026 vs $0.022 mobile Veefly, YouTube Advertising Cost, 2026); non-US geos price on advertiser density (by country).
- Then the solver. Enter your numbers; the verdict places you against the right band and says so in one sentence.
When a high CPV is fine
When the audience premium is priced: legal at $0.058 Store Growers, Google Ads Benchmarks, Q1 2026 acquires cases at four figures against five-figure case values (worked), and B2B flights at $0.111 fund pipeline (worked).
When a low CPV is a problem
When the unit is hollow. A $0.002 flight of 2-second views TikTok Ads Manager, Video Views help, 2026 can be all thumb-pause, no attention; the CPCV check and completion rates tell you whether cheap was good or just cheap.