TikTok CPV benchmark
Most published TikTok CPV figures fail a one-question audit: which view? Until a source states 2s or 6s, its band is unusable.
The definition problem
TikTok reports 2-second and 6-second focused views as separate events TikTok Ads Manager, Video Views help, 2026. A benchmark that quotes "TikTok CPV" without naming the event could be off by the ratio between the two, which your own dashboards will tell you is large. Every band on this site carries its definition; TikTok bands we have reviewed do not, so the master table lists TikTok as "no sourced band" rather than laundering someone's guess. The rule is in the ledger.
What TikTok actually publishes
Minimums, not rates: $50 per day at campaign level, $20 per day at ad group level, and lifetime budgets of $20 times scheduled days TikTok Ads Manager, Budget help article, 2026. The auction prices your views inside those floors. Google takes the same publish-nothing position on YouTube rates Google, Ad tools bidding page, 2026.
How to benchmark a TikTok flight anyway
- Pick one definition (6s is the honest one) and hold it.
- Solve CPV per flight in the TikTok solver.
- Trend flight over flight; your account history is the band.
- For cross-platform review decks, convert to CPCV with the CPCV calculator so YouTube's 30s unit Google Ads Help, video ad views, 2026and TikTok's 2s unit stop being compared raw.
Pricing motion into 2026 sits in band history. Head-to-head: YouTube vs TikTok. Worked flight: the app-install scenario.