cpvcalculator

LinkedIn video ads CPV calculator

B2B views cost multiples of consumer-platform views. That is the audience premium, not a buying error. LinkedIn publishes no rates LinkedIn Marketing Solutions Help, 2026.

$
views
LinkedIn counts 2s continuous playback with the video 50% on screen LinkedIn Marketing Solutions Help, 2026
Your cost per view
$0.111
$0.000playhead clamped, you are off the chart: $0.111
YouTube in-stream band (indicative here) $0.018-$0.058 your playhead
VerdictYour $0.111 CPV sits above the YouTube in-stream average $0.024 Store Growers, Google Ads Benchmarks, Q1 2026 No sourced band exists for LinkedIn's own view definition, so this compares against the YouTube in-stream band. Indicative only: the view definitions differ.
By Oliver Wakefield-Smith, Digital SignetLast verified July 31, 2026Benchmark Ledger

Why LinkedIn CPV runs high

You are bidding against every other B2B marketer for a filtered professional audience. On YouTube the sourced industry spread already tops out at $0.058 for legal Store Growers, Google Ads Benchmarks, Q1 2026; audience-targeted B2B video prices in that territory and beyond. A high CPV with the right audience beats a cheap CPV with the wrong one; the arithmetic is in the B2B worked case.

When a $0.10+ CPV is acceptable

When deal economics support it. If a closed B2B deal carries five or six figures, paying ten cents for a targeted decision-maker view is a rounding error. Judge against pipeline, or at minimum against the top of the industry spread Store Growers, Google Ads Benchmarks, Q1 2026, never against the blended consumer average.

Should B2B optimize CPV at all?

Often no. The 2-second definition LinkedIn Marketing Solutions Help, 2026 is a shallow unit; completed views or engagements are closer to intent. See CPV vs CPE and what a good CPV means by vertical, plus the industry spread.