CTV advertising cost
$0.038 per view Veefly, YouTube Advertising Cost, 2026, the priciest sourced per-view figure on this site, buying the heaviest unit: a living-room, mostly non-skippable view.
Why the vintage matters most here
CTV is the fastest-moving price on the site. Trade coverage documents CTV pricing firming while open-web online video deflates AdExchanger, CTV Roundup coverage, 2025-2026. A CTV figure without a date is worse than no figure: it will be confidently wrong within quarters. Ours carries its vintage on the chip and gets quarterly re-verification; the trend context sits in band history.
Why CTV holds a premium
- Completion is structural: non-skippable formats mean the started view finishes.
- Living-room screens carry co-viewing and brand-safety weight that mobile feeds do not.
- Supply is gated: premium streaming inventory is finite in a way feed inventory is not AdExchanger, CTV Roundup coverage, 2025-2026.
Sizing a first buy
At $0.038 Veefly, YouTube Advertising Cost, 2026, $500 buys roughly 13,158 views ($500 / $0.038) and $5,000 roughly 131,579. Whether that is enough depends on what you are measuring; the first-test scenario works a $500 flight end to end, including which metric to judge it on (CPCV, not CPV: the difference).
CTV avg CPV $0.038 (Veefly, 2026); CTV pricing firming per trade coverage (AdExchanger, 2025-2026)Convert a CPM quote: the CTV solver. Against in-stream: the trade-off.