cpvcalculator

X (Twitter) video views cost calculator

Two different numbers wear the name "views" on X. You are billed on the MRC-style ad view: 2 seconds with 50% of the player in view X Business, ads pricing help, 2026. The public counter under a post counts far looser impressions. Divide spend by the billable number, not the vanity one.

$
views
Enter billable ad views from the campaign dashboard X Business, ads pricing help, 2026
Your cost per view
$0.0080
$0.000$0.078
YouTube in-stream band (indicative here) $0.018-$0.058 your playhead
VerdictYour $0.0080 CPV sits below the YouTube in-stream average $0.024 Store Growers, Google Ads Benchmarks, Q1 2026 No sourced band exists for X (Twitter)'s own view definition, so this compares against the YouTube in-stream band. Indicative only: the view definitions differ.
By Oliver Wakefield-Smith, Digital SignetLast verified July 31, 2026Benchmark Ledger

How the video views objective bills

The video views objective charges per qualifying view under the 2s/50% rule, priced by auction; X publishes billing definitions but no rates X Business, ads pricing help, 2026. If a report quotes CPV off the public counter, the number is not comparable to anything on this site or in your other channels.

Benchmarking an X flight

No sourced X dollar band exists in our ledger, so the verdict above borrows the YouTube band as an indicative cross-check only. The robust play: run the flight, solve CPV on billable views, and trend it flight over flight. For the buy-model question, see CPV vs CPM.

Related: TikTok solver (same shallow-view caveat), view definitions, and the benchmark table.