Budget for a view target
Budget = target views x CPV. Defaults to the sourced YouTube average; override with your own CPV once you have flight history.
views
$/view
Budget required
$2,400.00
$0.000$0.078
YouTube in-stream band $0.018-$0.058 your playhead
VerdictYour $0.024 CPV sits at the blended average $0.024 Store Growers, Google Ads Benchmarks, Q1 2026 and inside the $0.018 to $0.058 band.
The round numbers, answered
At the Q1 2026 skippable in-stream average of $0.024 per view Store Growers, Google Ads Benchmarks, Q1 2026:
- 100,000 YouTube views: 100,000 x $0.024 = $2,400. At the industry spread of $0.018 to $0.058 Store Growers, Google Ads Benchmarks, Q1 2026, plan $1,800 (CPG end) to $5,800 (legal end).
- 1,000,000 YouTube views: 1,000,000 x $0.024 = $24,000. Spread-adjusted: $18,000 to $58,000.
Platform and industry move the answer
The same million views at the Shorts band of $0.005 to $0.015 Veefly, YouTube Advertising Cost, 2026 plans at $5,000 to $15,000, but the unit is a lighter feed view. CTV at $0.038 Veefly, YouTube Advertising Cost, 2026 plans at $38,000. Definition first, then dollars: what a view is.
Setting the actual bid: CPV bidding mechanics. Whole-budget planning: the budget planner. Band context: YouTube benchmarks.